home24 enlists Constructor to make it easier for shoppers to get spot on search results

Home and living e-commerce company home24 is tapping Constructor AI-based technology to improve product search on its website and mobile app.

Using clickstream behavioral data, AI and machine learning algorithms, Constructor’s platform surfaces search results that are personalised to each shopper and their journey across channels, as well as optimised to home24’s key performance indicators (KPIs).

It also uses natural language processing (NLP) to instantly infer intent, even from more complicated search queries, and makes it easy for home24 shoppers to filter results to find the right products faster.

“We’re committed to providing an outstanding experience to our shoppers across channels, and product search is a big part of that,” says Gianluca Randisi, VP of Product, home24.

“Thanks to our work with Constructor, it’s even easier for shoppers to search for – and find – the best items for them. Aside from the positive return on investment, we love the ease of use and hands on support that come from working with Constructor.”

“Our huge product assortment is important to our business, and it’s something our customers love,” says Init Khurana, Senior Product Manager, home24.

“But with a big catalogue, we have a big responsibility to shoppers: We need to make it easy and enjoyable for them to find what they want and need. Now, with Constructor’s technology, when shoppers across channels search for items, they instantly see attractive results that prioritise their tastes, history and in the moment needs.”

“Shoppers today have high expectations, and rightfully so – they know what they want, and they need to locate it easily and immediately, or else they’ll search elsewhere,” says Eli Finkelshteyn, Constructor CEO.

“Leading and innovative e-commerce companies like home24 are using AI to help shoppers find the items they need and discover others they’ll love. We’re proud to partner with home24 to create winning search experiences.”