Denny’s teams with Sparkfly and Olo to launch customer engagement ecosystem at all locations
Denny’s has partnered with Sparkfly and Olo to launch a new customer engagement ecosystem.
This is now live across all 1,600+ Denny’s locations.
Leveraging the former’s Offer & Reward Management Platform and adding the latter’s Marketing and Guest Data Platform (GDP) modules, it says it will create and implement bespoke initiatives to incentivise and retain loyal customers.
"Personalised experiences are key to building and nurturing lasting relationships with our Denny’s guests," says Luis Martinez, Denny’s Senior Director of Brand Intelligence and Customer Relationship Management.
"For 70 years, we have forged meaningful connections with our customers that go beyond their restaurant visits. By teaming up with Sparkfly and Olo, we will continue to provide our guests with a rewarding experience that will keep them coming back for years to come."
Sparkfly and Olo’s solutuons, including Loyalty, Offer Management, PoS Middleware, Digital Wallet, CRM + Automations and Guest Data Platform, will enable Denny’s to offer personalised reward programmes based on first-party insights and buying behaviours.
"We are excited to leverage our partnership with Sparkfly to further support Denny's rapid digital growth and journey toward a truly intelligent, guest centric future,” says Diego Panama, Chief Revenue Officer at Olo.
“By customising their marketing initiatives and promotions to cater to each guest's unique needs, tastes and behaviours, Denny's will improve the impact of their campaigns, enhance guest engagement and drive company-wide performance.”
“This partnership is a great example of the power of an open platform, allowing Denny’s to select Sparkfly as partner to integrate with its new and existing Olo solutions.”
"In times of economic uncertainty, it is paramount that businesses prioritise customer loyalty and recognise it as a key growth driver,” says Catherine Tabor, Founder and CEO at Sparkfly.
“By leveraging advanced technology to deliver personalised rewards and engagement programmes, companies like Denny's can deepen customer relationships and create more meaningful and lasting connections. A customer first approach is essential for success in any market condition."
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