‘Fun, interactive and immersive’: TaylorMade Japan taps Perfitly virtual fitting room experience

Perfitly, an AI-based AR/VR fitting room solution that can be integrated into the e-commerce platforms of retailers, has announced a partnership with TaylorMade Japan, a subsidiary of TaylorMade USA, a manufacturer of golf equipment.

The technology enables TaylorMade’s apparel collection to be tried on before buying.

Through Perfitly’s widget shoppers can see and select the size and style of garments that will fit and look best on their body. They can try on multiple garments concurrently to build outfits.

“We’re thrilled to be working with TaylorMade Japan,” says Kash Vyas, Chief Technology Officer and Co-founder at Perfitly.

“Perfitly offers a stunning visual dressing room experience for shoppers. It allows shoppers to mix and match clothing to instantly create unique outfits providing an effective and fuller experience, as well as benefits for retailers from higher sales and lower returns.”

“Partnering with Perfitly provides shoppers a fun, interactive and immersive experience,” says Jason Maitland, Director of Consumer Direct at TaylorMade.

“The solution allows our customers to visualise clothes, sizes and styles on their personal body shape and buy with confidence.”