Leaning into innovation: Obsess teams up with Crocs on new Jibbitz virtual store and first ever 3D Customiser
Obsess has announced the launch of a new virtual Jibbitz shopping experience in partnership with Crocs.
Available via mobile and desktop web, this is pitched as a virtual storytelling arena centred around self-expression, personalisation, gamification and education to promote the brand’s flagship Jibbitz charms.
The experience includes the brand’s first ever 3D Jibbitz Customizer, a feature engineered by Obsess to provide consumers with a mix and match tool to create their own unique pair of Crocs with Jibbitz charms, which can then be purchased directly from the virtual experience.
“Obsess has built a strong partnership with Crocs over the past year, whereby both of our teams are empowered to lean into innovation and new virtual technologies, like the Jibbitz Customizer,” says Neha Singh, Founder and CEO at Obsess.
“The Jibbitz Experience is a perfect example of marrying personalisation with discovery-driven shopping, in order to drive prolonged customer value through virtual.”
“At their core: JibbitzTMcharms are a way for Crocs customers to express themselves through style — and our new virtual customisation technology makes self-expression more accessible and creative than ever before.”
The Jibbitz Experience is the third virtual store created by Crocs in collaboration with Obsess. It features five virtual departments, each themed for a different Jibbitz assortment type.
It also features a nostalgic arcade style claw machine game, in which users can collect virtual Jibbitz in order to win physical Jibbitz that cost one cent.
Persistent throughout the experience is a link to a Jibbitz Customizer, which includes 3D replicas of JibbitzTM charms and clogs in a variety of men's and women’s sizes.
Shoppers can add up to 26 different 3D charms to a clog model and then proceed to purchase the physical version of their custom product.
Crocs says that the addition of the Jibbitz Customizer is critical to its goal of educating consumers on the types of JibbitzTM charms available for purchase, while showcasing how to apply and style charms on the brand’s best selling clog product.
2022 RTIH INNOVATION AWARDS
Obsess emerged victorious at the 2022 RTIH Innovation Awards, picking up the Global Technology Vendor of the Year gong.
Our 2022 winners were revealed at a sold out event in central London on Tuesday, 6th December.
RTIH Editor, Scott Thompson, said: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”
“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”
“Congratulations to our 2022 retail technology hall of fame entrants.”
The 2023 RTIH Innovation Awards are now open for entries. Click here for further information.
Continue reading…