Alipay+ partners with Printemps Paris, allowing Asian customers to pay via their favourite e-wallets

French retailer Printemps has announced the integration of Alipay+, Ant Group’s suite of cross-border digital payment and marketing solutions.

As a result, Kakao Pay and AlipayHK are now accepted at Printemps Paris, enabling Korean and Hong Kong shoppers to make payments using their most familiar app.

Alongside Alipay, Kakao Pay and AlipayHK, Alipay+ also supports other partner e-wallets, including GCash (the Philippines), Touch ‘n Go eWallet (Malaysia), and TrueMoney (Thailand).

Printemps is among the first batch of major high end retailers in France to leverage Alipay+ solutions.

It will also tap Alipay+ marketing solutions to engage consumers with a variety of shopping experiences and promotions through their payment apps.

As part of the launch campaign, consumers can redeem a special reduction offer throughout summer 2023, with more perks and offers to follow.

Printemps's collaboration with Ant Group began in 2015 when it added Alipay to its accepted payment options. The pair partnered to introduce instant tax refund services to Alipay users.

Réputé pour son sens de l’esthétique et sa symétrie poussés à leur paroxysme, Wes Anderson a de nouveau frappé avec le film Asteroid City. L’occasion toute tracée de revisiter les grands classiques du réalisateur ! https://t.co/2MlOjXPu0r

— Printemps (@Printemps) July 3, 2023

"We have already been a pioneer with the successful integration of Alipay in 2015. Since 1865, Printemps has always been at the forefront of innovation so partnering with Alipay+ is a no-brainer for us,” says Emmanuel Suissa, Chief Partnership Officer at Printemps,

“Alipay+ is a great new solution since it enables us to create 360-degree campaigns targeting the Asian market to engage customers on a regular basis, promote Printemps’ unique selling points, and encourage them to visit Paris and shop at Printemps."

“We are thrilled to put Alipay+ solutions at the service of a French company as emblematic as Printemps,” says Guoming Cheng, General Manager of Ant Group in Europe and Middle East.

“Aiming to help connect merchants across the globe and unleash new opportunities, we hope Alipay+ can bring out an A plus in the customer experience and commerce growth through innovation and digitalisation.”