French luxury brand Printemps launches virtual fashion collection for Christmas

Printemps is continuing its Web3 journey with the launch of a virtual fashion brand for Christmas.

This builds on the creation of a virtual store in the metaverse and completion of its first NFT drop.

Further details here.

2022 RTIH Innovation Awards

Printemps has been shortlisted in the Omnichannel Retail Initiative category at the 2022 RTIH Innovation Awards.

It has made the cut for blurring the lines between real and virtual worlds, and introducing its clients to a new way of shopping online.

Its submission focused on how users can stroll through an augmented reality store, inspired by the Printemps Haussmann flagship, where nature has begun to take over.

Accessible via mobile or desktop, people can discover an atrium and a hanging garden showcasing the Paris skyline, as well as surrealist products.

By purchasing one of these products, they can win an NFT.

The Omnichannel Retail Initiative of the Year winner will be revealed at a sold out event in central London on Tuesday, 6th December.

RTIH Editor, Scott Thompson, says: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”

“Thanks to all those who have entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”

“I’m now looking forward to announcing the winners at our central London event in December.”