Footwear brand Bata rolls out Blue Yonder Merchandising and Replenishment Planning solution
Bata is implementing Blue Yonder’s SaaS-based Allocation & Replenishment solution.
It says that this will enable it to: Improve the distribution of products according to customer need; optimise its processes, streamline operations, and deliver products more efficiently; ensure fulfilment locations (whether stores or commerce channels) are proactively restocked.
“We have always been dedicated to providing quality footwear, and this collaboration with Blue Yonder aligns perfectly with our commitment to excellence. Together with Blue Yonder, we will redefine our landscape, setting new standards in innovation, sustainability and customer satisfaction,” says Barbara Franceschetto, Global Chief Product Officer, Bata.
“Bata understands the importance of meeting customer demands effectively. They needed a supply chain solutions provider that could meet their current and future retailing needs.”
“Our solution will allow them to truly transform how they allocate and replenish merchandise to meet their consumer needs,” says Vince Beacom, Senior Vice President, Retail, Blue Yonder.
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