citizenM leverages Recurly technology for hotel brand’s guest subscription service
Recurly, a subscription management and billing platform, has partnered with hotel and lifestyle brand citizenM to enhance its mycitizenM+ guest subscription service.
citizenM, which launched in 2008, will leverage Recurly and its analytics and automated subscription billing to offer targeted pricing and services to its guests.
Casper Overbeek, Chief Product Officer at citizenM, says: “As a global leader in hospitality, understanding consumer behaviour is a top priority in helping us accurately predict what services our guests want from us.”
“We chose Recurly because of its unique ability to gain valuable insight into subscription packages and we’re excited to work together to deliver better outcomes for our member community.”
mycitizenM+ was launched in 2022.
Subscribers gain access to benefits such as complimentary late check-out, a guaranteed room within 48 hours' notice, and a 10% discount on all hotel rooms and food & drink for a monthly fee of €10 (£9/$12).
Oscar Wall, General Manager, EMEA at Recurly, says: “Guests don’t just want a bed for the night any more, they want an experience. citizenM is leading the way when it comes to providing stays that leave a lasting impression, and by listening to what customers want through data, we can team up to deliver superior experiences and value-added services that make guests come back time after time.”
The first citizenM opened at Amsterdam’s Schiphol Airport in 2008.
As of August 2023, it has 31 hotels in 18 cities: London, Glasgow, Amsterdam, Rotterdam, Paris, Copenhagen, Zurich, Geneva, New York, Los Angeles, Miami, Boston, Seattle, San Francisco, Washington DC, Chicago, Taipei and Kuala Lumpur.
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