New edition of Omnichannel Retail: How to Build Winning Stores in a Digital World handbook released
The second edition of Omnichannel Retail: How to Build Winning Stores in a Digital World, is now available in the UK and for pre-order in the US, Canada and other markets.
Written by Eagle Eye CEO Tim Mason, former Tesco executive and the originator of the first grocery loyalty programme, and retail expert Sarah Jarvis, this explores the value of digital customer connection, how to harness it online and in-store using the latest tools and proven strategies from omnichannel leaders.
Omnichannel Retail outlines the importance of making digital connections with customers at all stages of the shopping journey to drive engagement, retention and sales.
The book includes recommendations around how to update physical store spaces to leverage digital opportunities and mobile capabilities, deliver more meaningful marketing communications, create personalised loyalty experiences and maximise the potential of customer data.
“A lot has changed since the original edition was published in 2019, and retailers today are faced with increased pressure and competition on multiple fronts, including rising costs, changing consumer expectations, and technological advancements,” says Mason.
“I wanted to provide an updated guide for retail marketers navigating an increasingly complex marketplace and how they can use these shifts to their competitive advantage.”
The book includes:
The digital imperative: While many retailers have successfully established .com as a significant channel for consumer interaction and sales, they’ve failed to create a unified experience across all facets of the business.
Personalisation is paying off: Personalisation at scale has proven to lift total sales for grocery companies by several percentage points and even higher for other retailers by driving up loyalty and share of wallet among already loyal customers.
Loyalty isn’t dead: Current economic factors and shifts in consumer purchase behaviours have created a virtuous circle; loyalty programs are thriving more than ever and can help retailers boost sales in today’s highly competitive environment.
The book also contains updated advice for maximising the benefits of data-based retailing and how to leverage location-based marketing tools. It features several new chapters, including The Fundamentals of Loyalty, The Power of Personalisation, Marketing in the Moment and Monetising the Customer Connection.
And it is supplemented with programme metrics from Eagle Eye customers and case studies from such omnichannel leaders as Asda, Loblaws, Woolworths Australia, Pret A Manager, and Target.
“Digital connection has become an essential part of everyday life, transforming the way we work, communicate, and especially how we shop,” says Mason.
“Today’s digitally connected consumer expects you to know what they want and to use that information to improve their shopping experience.”
“The updated edition of Omnichannel Retail covers strategies and tactics to provide consumers with a convenient, personalised and unified shopping experience, wherever, whenever and however they choose to engage with you.”
Continue reading…