Eagle Eye snags five-year deal with John Lewis Partnership for new loyalty initiative

Eagle Eye has secured a five-year contract with The John Lewis Partnership for its new pan-partnership loyalty project launching in 2024 alongside dunnhumby.

This brings together Eagle Eye’s existing relationships with John Lewis, as first announced in 2017 to improve the retailer’s digital marketing capabilities, and with Waitrose, as subsequently announced in 2019.

The project aims to integrate the group’s high street business, online and app touchpoints, building on the My John Lewis and My Waitrose loyalty programmes.

The Eagle Eye AIR platform will provide The John Lewis Partnership with loyalty management capabilities, enabling dunnhumby’s data science to be executed at scale to deliver more personalised rewards, offers and experiences to customers.

We just released our annual loyalty report, Grocery’s Great Loyalty Opportunity, that reveals what consumers are looking for from their #loyalty programmes and how #grocery #retailers can maximize loyalty programme engagement. Get your copy here: https://t.co/X6hoKmW1zm

— Eagle Eye Solutions (@WeAreEagleEye) April 18, 2023

Charlotte Lock, Customer Director, John Lewis and Pan-Partnership, says: “Today’s announcements show the ambition we have to transform how our much loved brands can deliver a more personalised experience for customers.”

“With our new partnerships with dunnhumby and Eagle Eye, we can better help our customers however, whenever and wherever they shop with us.”

Tim Mason, Chief Executive at Eagle Eye, says: “We are delighted to have won another multi-year contract with The John Lewis Partnership and look forward to continuing to support them in delivering their loyalty and personalisation strategy.”

“We are excited to be able to collaborate again with dunnhumby on this new engagement, ensuring that their leading data science can be executed at scale by our AIR platform.”