Emperia launches its third collaboration with L'Occitane, a holiday virtual store dedicated to Ramadan

L'Occitane En Provence has announced the launch of its third virtual store this year, in partnership with Emperia.

This initiative aims to redefine the celebration of Ramadan, offering an interactive experience that emphasises togetherness, gifting, and self-reflection.

People can enter a traditional Middle Eastern house, set within a warm village atmosphere, designed in collaboration with Jeddah-based artist Bayan Yasien, inspired by the spirit of Ramadan in Arab countries.

This project centres on warmth, love, security, and shared moments, all symbolising holiday traditions.

Each illustration showcases L'Occitane products, with every artwork telling a unique story, capturing moments from the preparation of iftar to the celebration of Eid.

Following the tradition of gifting during this period, L’Occitane presents a Ramadan beauty calendar and exclusive gift sets featuring bestsellers integrated into the virtual world. Guests can interactively explore the seasonal exclusive offerings.

Recognising the occurrence of skin dehydration during Ramadan fasting, L’Occitane assists customers in identifying the right skincare routine through a questionnaire where each response generates a final product recommendation that guests can directly add to their shopping cart.

The experience also allows for social sharing, either via an e-mail or direct social network message. Guests can shop with friends, share their choices with loved ones, and simplify the gift-shopping journey. Additionally, any shared experience grants both the sender and recipient an exclusive discount.

“We are thrilled to step into our customers' homes during this holy month, aiming to transcend traditional boundaries and to transform moments into lasting memories by launching our captivating virtual reality experience for the launch of our Ramadan Village,” says Mariana Rodrigues, Marketing Director at L’Occitane Middle East.

“We believe in weaving immersive storytelling and unique experiences that resonate with the spirit of this holy month, creating a profound connection with our valued customers.”

“We are always impressed by the L’Occitane team’s ability and will to push the envelope when it comes to creating their virtual experiences,” says Olga Dogadkina, Co-founder, and CEO at Emperia.

“Rather than focusing solely on the traditional function of e-commerce, the brand keeps working with Emperia on enriching the online journey through education and individualisation, embodying its heritage of top personal customer support, catered to guests’ unique needs, while leveraging new technologies.”