Benefits of buying wholesale clothing

Whether you’re a fashion consumer or a brand, wholesale clothing offers benefits when sourcing high quality products.

Wholesale clothing helps you save money, promote sustainability, and market garments made from premium quality material. People who buy in bulk receive wholesale discounts or a better price per garment.

And the variety of options at hand are endless.

Here’s why sourcing wholesale women’s clothing is more lucrative compared to buying fresh fabrics and garments.

What is wholesale clothing?

Wholesale clothing functions on a bulk purchasing model.

Independent designers sell wholesale clothing online at digital and physical tradeshows. Wholesale clothing is also sold by multi-brand retailers to ensure a better production cost.

Wholesale clothing is different from retail in that it consists of an intermediary in the sale that can either be an individual or a business. Though the intermediary might have a lower gross margin, it ensures a higher production volume.

And most businesses are opting for wholesale over D2C (direct-to-consumer) models.

Selling wholesale improves brand visibility and, in some cases, adds significant value to the brand. It also helps save on selling expenses like marketing or advertising, in-house manufacturing, warehouse rentals, and more.

Here’s why you should consider going wholesale.

Access the Latest Clothing Trends

Wholesale suppliers purchase their goods from manufacturers who follow the latest clothing trends and fashion icons.

When you partner with a wholesale company, you not only get the latest designs in the fashion world but also access to vital information. You can use this information to optimize your strategy and target the right consumers.

Leverage Various Shipping Options

Besides lowering production costs, wholesale also means storing and transporting your goods at a lower price.

You can leverage bulk shipping costs and negotiate special prices for services like temporary storage, bulk shipment, and more. This is most beneficial when you’re sourcing clothing from outside the country.

Receive a Lowered Price Upfront

Wholesale clothing is bought in bulk amounts. As a result, the suppliers get a lower upfront quote from the manufacturer.

Since wholesale vendors have plenty of inventory to manage, they offer a discounted price to avoid any spillovers. The more you add to your wholesale cart, the less you spend for each order.

Get High-Quality Clothing and Accessories

When you buy directly from the manufacturer, you ensure the garments are packaged and transported in the best condition.

It also means your products won’t travel from one store to another before converting into a sale. As a result, the garments don’t get damaged and retain their original quality throughout their purchase journey.

Explore Various Designs, Sizes, and Shapes

Any clothing brand that offers variety has a large network of followers. With wholesale clothing, you can address the needs of all types of consumers.

From neutral fabrics to floral patterns, you can explore a wide range of designs with wholesale clothing. You can stack your shelves with the latest trends and stay ahead of the competition.

Helps You Scale Your Fashion Business

Wholesale clothing is a great way to experiment with what works and what doesn’t. If you’re looking for the next fashion trend, try wholesale.

Those looking to expand can explore multiple categories online. If you plan to open a second clothing store, you can leverage this cost-effective strategy to remodel your inventory.

Maintains Regular and Consistent Stock

With wholesale clothing, you never have to worry about going out of stock.

You don’t have to stress about backorders or miss out on a sale. For instance, when you sell clothing during the holiday season, it’s easy to run out of stock. But with wholesale clothing, you can stay prepared for the seasonal rush by ordering products in a timely manner.

Where to find wholesale clothing?

Buying wholesale only makes sense when you find the right supplier. There are a couple of ways to locate wholesale companies:

●      Look for wholesale websites online: Find online stores or platforms that represent multiple fashion or clothing brands.

●      Outsource wholesale manufacturers: Source the clothing manufacturer directly and buy the fashion garments in bulk.

●      Partner with local wholesale companies: Find wholesale suppliers and other information from your local registry.

Things to consider when going wholesale

Before you settle on a manufacturing company, check out these common practices for sourcing wholesale clothing.

Establish Budget and Quantity Requirements

To set a clear budget, you must determine your business needs. It’s crucial that you identify the quantity of clothes you need to kickstart the sale.

Once you have an estimate, you can assess your financial resources to outline a budget. This ensures you have a smooth and cost-effective procurement process.

Also, consider factors like the shipping fee, overhead expenses like customs, and other costs that can impact the quantities you order.

Determine Your Market and Fashion Niche

According to a 2023 U.S. report, the market size of the Clothing & Clothing Accessories Wholesale Industry was estimated at $127.1 billion. If you’re starting a fashion business, it’s crucial that you understand your target market and identify a niche.

You can create customer profiles and track buying behavior using AI-enabled data analytics. Once you’ve determined your fashion niche, you can focus your efforts on strategies that help address the niche’s specific styling preferences.

Evaluate Product Quality by Testing Samples

Before settling on any wholesale manufacturer, you must evaluate the product and test its authenticity by requesting samples of the clothing items.

You can physically examine the products and assess the material, craftsmanship, and fabric quality. If you encounter any defects during the inspection period, you can make an informed business decision and choose a supplier to fulfill your demands.

Negotiate Pricing and Terms and Conditions

Getting a good deal on your wholesale purchase isn’t as easy as it sounds. You will need to negotiate the pricing and other terms and conditions with the supplier.

Once you’re satisfied with the evaluation, initiate the discussion about pricing by talking about payment options, minimum order quantities, and other relevant terms. You should also include talks about volume discounts and desired profit margins at the start.