Japanese fashion and lifestyle brand MUJI eyes European growth with new online stores on BigCommerce platform
MUJI has launched new online storefronts on the BigCommerce platform.
With more than 1,000 physical stores around the world, MUJI sells over 7,000 Japanese influenced items ranging from clothing to household goods to food.
it operates physical stores in the UK, France, Germany, Italy, Spain, Portugal and Finland, and online stores that ship to 15 European countries.
“We have an ambitious growth plan in Europe, and we needed a platform to replace our outdated system and provide immediate access to industry leading technology,” says Chuan Huang, Head of E-commerce at MUJI Europe.
“BigCommerce quickly emerged as our best option because of its total cost of ownership, fast deployment, platform agility and flexibility to future-proof our operations. We are already seeing improvements in traffic and conversions since our launch on BigCommerce.”
Working with London-based e-commerce agency GPMD, MUJI launched new online stores in five key markets – the UK, France, Germany/Austria, Italy, Spain/Portugal – plus an additional store for the rest of Europe.
Each of the instances features localised languages, catalogues, pricing, categories, delivery methods and payments. This structure enables MUJI to add new markets easily in the future.
“We’re honoured to be chosen as MUJI’s strategic partner in helping this world class brand achieve its next level of e-commerce growth,” says Mark Slocock, CEO at GPMD.
“With this project, we're proud to have built a strong foundation and seamless customer experience for MUJI, leveraging the capabilities of BigCommerce alongside a powerful tech stack.”
With its APIs and app store, BigCommerce gives MUJI access to popular third-party plug-ins that can be switched on quickly to enhance store features and customer experience. MUJI is currently focused on integrations with Adyen, PayPal, Klevu and Klaviyo.
“We are pioneers in the field of AI powered e-commerce search and discovery technology, and we are excited to bring our latest innovations to MUJI, one of our newest shared enterprise clients with BigCommerce,” says Nilay Oza, Co-founder and CEO at Klevu.
“By integrating our advanced AI search and discovery software into their online store, MUJI can now deliver highly personalised product discovery experiences to customers online, creating a seamless and engaging shopping experience.”
“Our cutting-edge technology is designed to evolve with MUJI’s business, ensuring they have access to the latest AI powered features to stay ahead of the game.”
“MUJI, our latest established high street brand, is a great example of a customer taking advantage of BigCommerce’s native functionality and our strong partner ecosystem to help it achieve its growth plans,” says Mark Adams, Senior Vice President and General Manager of EMEA at BigCommerce.
“Our open SaaS, composable platform gives enterprise retailers the ability to integrate their chosen tech stack and optimise their stores to create bespoke customer experiences with the scalability and flexibility to support future growth. We look forward to supporting them as they continue to scale.”
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