Fashion and apparel lifestyle brand PacSun boosts data strategy with Census and SoundCommerce tie up

PacSun has gone live on the Census Embedded in the SoundCommerce Data Platform.

It is one of the first brands to tap into the new Census-SoundCommerce partnership, where Census Embedded provides a complete reverse ETL and data activation solution for SoundCommerce customers, for best practice data management.

“SoundCommerce serves as PacSun’s composable Customer Data Platform, landing modelled data in a managed instance of GCP BigQuery, which acts as our customer and marketing data warehouse," says Shirley Gao, PacSun Chief Digital and Information Officer.

"With Census Embedded in SoundCommerce, our digital teams can now enhance data integration and activation more efficiently, unlocking opportunities to better engage and serve PacSun customers.”

PacSun unifies and models its mission critical data using SoundCommerce’s Reactor Intelligent Data Pipeline.

The retailer transforms, governs and activates this data utilising Census’s Reverse ETL integrations embedded in SoundCommerce, while Reactor provides the data onboarding tools to offer more and better data to Census for activation.

Through syndication of data to PacSun partners like Meta, Census Embedded in SoundCommerce reduces data engineering time and cost, and provides faster time to engagement with new and repeat customers with a greater variety of signals and attributes in marketing activation and campaign automation.