Explora Cruises is redefining the luxury and retail experience at sea

Explora Journeys, the latest entrant in the luxury cruise segment under MSC Group, is poised to set new standards in opulence and onboard retail.

Scheduled to debut its second luxury ship Explora II in September 2024 after its successful sea trial, Explora Journeys aims to build on the groundbreaking success of its inaugural vessel, Explora I, which has already garnered acclaim for redefining the luxury and retail experience at sea.

As guests eagerly anticipate the debut of the new ship, they can expect more of the exceptional standards that have become synonymous with the Explora Journeys experience.

Below, we take a closer look at the luxury cruise line’s reputation for offering travellers unparalleled luxury accommodations, meticulously curated itineraries, and an array of exclusive onboard amenities.

Luxury redefined with Explora Journeys

Explora Journeys prides itself on offering an unparalleled luxury experience from the moment guests step aboard.

According to CEO Michael Ungerer, the ship's smallest Ocean Terrace suites are the largest entry-level accommodations in the industry. These staterooms are intended to rival the finest hotels on land with rainfall walk-in showers and complimentary bottles of champagne to ensure comfort and elegance throughout the voyage.

What truly sets Explora Journeys apart, however, is its dedication to providing immersive journeys. Explora’s luxury cruises go beyond traditional cruise itineraries thanks to the company's innovative Destination Experiences.

With Explora, a trip to the Aegean Sea won't just include an eight-day odyssey exploring the storied landscapes of Mykonos or the sacred slopes of Skopelos.

Guests can also choose to partake in the 'Olive Oil and Wellbeing' or 'Sun, Sea and Splendour' experience, tasting award winning Greek extra virgin olive oils or marvelling at the azure waters of Agios Ioannis beach.

These extraordinary adventures exemplify Explora's commitment to curating experiences that blend cultural discovery with luxury travel.

Credit: JanDragon under license CC BY-SA 4.0. No changes were made to the image.

The revolutionary retail experience

Among Explora Journeys' key strategies is its innovative approach to onboard retail. Central to this experience is "The Journey," a curated collection of products that celebrates craftsmanship, creativity, and cultural significance.

Explora Journeys prioritises partnerships with brands that align with its values of sustainability and excellence. This includes selecting B-Corp-certified partners and those awarded the prestigious Butterfly Mark certification for their commitment to environmental and social responsibility. 

By featuring these brands, Explora Cruises not only enhances the onboard shopping experience but also promotes ethical consumerism among its guests.

So far, the cruise line is known to house a Rolex boutique, bespoke fragrance Mandala Blue, and various other retail offerings in the clothing and houseware department, from Allagiulia and North Sails of the Fashion Pact to Caran d’Ache and Assouline, the first luxury brand on culture. 

These partnerships not only enhance the prestige of the cruise line but also cater to discerning travellers who appreciate luxury timepieces and impeccable service. In terms of payment options, Explora Journeys ensures convenience and accessibility for its global clientele.

While MSC Cruises, Explora's parent company, has a longstanding partnership with Alipay, it is advisable for guests to also bring a Visa or Mastercard for onboard transactions to maximise international points and ensure widespread acceptance.

This flexibility reflects the cruise line’s commitment to enhancing guest satisfaction through streamlined payment solutions.

As Explora Journeys prepares to expand its fleet and offerings, including the upcoming launch of its second ship, the cruise line continues to innovate and redefine luxury retail at sea.

For more news and innovations within the retail industry, check out our other articles on Retail Technology Innovation Hub.