Danish retailer Flying Tiger Copenhagen expands use of Xiatech Xfuze retail technology platform

Flying Tiger Copenhagen has renewed its partnership with Xiatech, the company behind Xfuze, a MACH certified composable integration and data management platform.

The Danish retailer, which operates 900+ stores around the world, will expand its use of Xfuze as part of a digital transformation push 

This includes expansion across its network of franchise and owned stores, boosting the way the company uses data, and embedding AI driven analytics and process orchestration throughout the organisation. 

The multi-year contract follows four years of a partnership when Flying Tiger Copenhagen selected Xiatech to accelerate the company’s integration and data centric digital transformation programme. 

“Xiatech has strengthened our technology foundation substantially, and they will continue to do so as Flying Tiger Copenhagen’s strategic integration partner. We look forward to continuing our successful partnership for years to come,” says Martin Jermiin, CEO, Flying Tiger Copenhagen.

Xfuze has been deployed to allow the retailer to rapidly add new digital capabilities (such as e-commerce, PIM, loyalty, Scan & Pay and fulfilment centres) and global channels to market, such as its franchise network, at speed. 

Xfuze enables this by allowing new systems to be integrated into the retailer’s existing system estate via its plug and play API-based integration platform that is aligned to MACH principles.

“Flying Tiger Copenhagen's decision to expand its long-term partnership with Xiatech was based on a thorough analysis of the significant impact they have had across the business, and the innovative composable integration and data management capabilities they will continue to provide to drive our ambitious growth plans for years to come,” says Doug Gardner, CIO, Flying Tiger Copenhagen. 

Xfuze has also established the data foundation for AI powered insights and analytics by providing a single, real-time data view of products, orders, inventory and customers.

“We are excited to continue to work with Flying Tiger Copenhagen, enabling the global retailer to remain at the forefront of its industry,“ says Jonathan Summerfield, CEO at Xiatech. 

“We have developed Xfuze, the only AI driven composable integration, data management and analytics solution which accelerates business transformation, unlocks the value of data and turbo-charges legacy systems for organisations.”

2024 RTIH INNOVATION AWARDS

Digital transformation is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.