United Supermarkets teams with TCC Global on launch of shopper wellness focused loyalty campaign

United Supermarkets has returned its 28-Day Challenge campaign to the United Supermarkets, Albertsons Market, Market Street, and Amigos banners. The programme, first launched in January 2024, features a series of interactive games and actions linked to customers’ Rewards! loyalty accounts that the retailer’s registered dietitian designed to help users establish realistic objectives for improved wellness.

The promotion was developed in partnership with loyalty programme solution provider, TCC Global.

“Most of us start the new year with a fresh set of goals for our lives and the 28-Day Challenge was created to help our guests make progress in their efforts on their journey to health. We had great feedback from a successful campaign in 2024, so the new 28-Day Challenge is even better and can be more impactful on that journey,” says Tony Crumpton, CMO at United Supermarkets.

The 28-Day Challenge includes activities that help guests keep track of their fitness and wellness progress, form healthier eating and mindfulness habits, and improve overall nutrition. Each game or activity they complete enters them into the campaign's grand prize of $500.

There is also a wide range of content resources available to support Rewards! members, including articles and quizzes. There will also be a series of dietitian created videos to educate guests on new products and recipes. 

“Health and wellness are an increasingly important marketing element in the supermarket channel and programs like the 28-Day Challenge reflect that trend. The team at TCC is honoured to collaborate with United Supermarkets in the development of such an impactful campaign that can literally change customers’ lives for the better,” says Rick Swinkels, CEO at TCC Global. 

2024 RTIH INNOVATION AWARDS

Customer loyalty was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.