AI powered startup Doji enters private beta as it targets fun new way to shop for fashion online

A new startup Doji is enabling online fashion fans to create their AI likeness, try on real products and shop their favourite looks.

In a LinkedIn post, CEO and Co-founder Dorian Dargan (formerly of Meta, Apple and YouNow), said: "Until now, it’s never been possible to try-on clothes when shopping online - making it hard to know what looks good on you. My co-founder Jim Winkens and I needed a creative tool to explore new looks and products - so we decided to build it for ourselves."

He added: "As fashion lovers with deep AI and consumer expertise, we’re uniquely equipped to build this. Jim is an ex-Google DeepMind researcher and AI engineer, and I designed frontier consumer products at Apple, Meta and YouNow. Doji feels like the perfect culmination of our interests and skills."

The venture is in private beta and accepting testers for its iOS app, with select spots available. You can join the waitlist here.

2024 RTIH INNOVATION AWARDS

Startups were a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering.