Live commerce platform Tilt lays claim to an industry first with launch of new AI powered feature Snap

Tilt, a live auction app for fashion, collectibles etc, has announced the launch of Snap - a new integrated AI feature that automatically creates product listings from live video, and in early testing is delivering a 47% increase in sales simply through smarter listing.

Tilt cites industry research that shows marketplace sellers lose roughly 16 hours per week to manual admin, with individual product listings taking 8-12 minutes each to create. Snap, it claims, does it in under one second, creating higher quality listings in the process.

“Live selling works best when sellers can just be themselves.” says Abhi Thanendran, Co-founder and CEO at Tilt. “ Right now they're trying to run a shop and host a show at the same time. We want the only job a seller has on Tilt to be talking to their audience. Everything else should be the AI's problem.” 

By watching and listening to streams in real-time, Snap automatically creates higher quality product listings - including better titles, optimised descriptions, and more accurate categories and prices - the moment a seller holds up an item.

It creates both a faster and more natural workflow, freeing up sellers to spend less time operating and more time selling. According to Tilt’s sellers the impact is operational and commercial, with Snap listed items delivering a 47% increase in both sell-through rate and sales efficiency, compared to 32% for manually created listings.

Snap identifies products with 94.8% accuracy, reliably handling the behind-the-scenes work of selling live without interrupting the flow of a stream. Tilt creators Kameleon, a couple who sell vintage fashion and trading cards, say Snap has turned what used to be a two-person job into a one-person job.

“It has basically cut our workload in half. One of us can run the whole stream now while the other runs our second account,” they say. “It’s a lot quicker and easier. The listings come out looking proper now, better titles, right categories. The time freed up has allowed us to launch a second account, kameleoncollectables, and stream on both accounts simultaneously.” 

Snap is the first feature to launch as part of a broader AI system within Tilt. “The future of live commerce is about letting sellers do what they do best: focus on their audience. That's what we're building at Tilt. AI handles the complexity so sellers can be present, connect with people, and bring products to life in the moment,” says Thanendran.

 2026 RTIH Innovation Awards

AI will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.