Amazon Prime Day World Cup bargains at risk as summer parcel thefts surge, Quadient research
Amazon has brought Prime Day forward this year, giving shoppers the chance to snap up deals during the World Cup. With many expected to use the sale to buy everything from TVs and speakers to team shirts and flags, Quadient is warning that Britain's porch pirates could be targeting some of the year's most valuable deliveries.
New analysis of police data by the company found more than 2,800 parcel thefts were reported across the UK during the summer months of June, July and August 2025, with the sharpest increase coming in June, when theft reports rose by 92%. The total value of parcels stolen across the UK now stands at £666.5 million, while the average stolen parcel is worth £138.
Quadient's research also found that almost 60% of parcel thefts occur between 9am and 5pm, when many households are at work and deliveries are most likely to be left unattended. 37% of victims said parcel theft left them feeling anxious
Katia Bourgeais-Crémel, Director of Lockers Automation Europe at Quadient, says: "With the 2026 World Cup now underway, many shoppers are using Prime Day deals to purchase team merchandise, home entertainment tech, or other higher value items to make the most of the tournament. Unfortunately, these are exactly the kinds of deliveries that can attract the attention of opportunistic thieves.”
“With theft reports rising sharply in June and the value of stolen parcels at a record high, consumers should think carefully about where their purchases will be delivered and whether they'll be left unattended.”
2026 RTIH Innovation Awards
Online delivery will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
