Roy Keane stars as Online retailer Moonpig reports rise in sales of football themed Father's Day cards
Moonpig this morning released its FY26 results. It has reported revenue growth of 6.5% to £373 million, adjusted PBT up 13.4% to £76.5 million and adjusted EPS up 19.5% to 18.0 pence. There was orders growth of 2.1% driven by active customers growth to 12.3 million (April 2025: 11.7 million) in Moonpig and Greetz.
The online retailer also strengthened partnerships with various brands. Customers can now order JoJo Maman Bébé, Next Flowers and Laura Ashley Flowers, as well as a range of luxury products from Boots, through its platform.
Sales of football themed Father's Day cards were up 451% YoY - more than 50,000 World Cup cards were sold (the most popular featuring everyone’s favourite grumpy pundit Roy Keane. 18,000 giant cards were sent and 250,000 large cards - almost five million family photos were uploaded).
In terms of leveraging data and technology, Moonpig said in a statement: “Our proprietary data assets are one of our most important sources of competitive advantage and an enabler of future growth. Our opportunity to increase customer frequency starts with helping customers remember and celebrate more occasions.”
During FY26, its database of customer occasion reminders grew by 11.2% year-on-year to 113 million, whilst Moonpig Plus and Greetz Plus memberships increased by 29.3% to 1.2 million. These assets enable it to engage customers throughout the year, beyond the point of purchase. Moonpig commented: “Our reminders proposition remains a significant differentiator, with around 40% of orders placed within seven days of an occasion reminder. Plus continues to strengthen customer loyalty and engagement, with members now accounting for around a quarter of Moonpig orders. Together, these capabilities deepen customer relationships, support higher purchase frequency and provide a strong platform for long-term growth.”
It added: “Looking ahead, we see further opportunities to enhance their effectiveness through greater personalisation and a deeper understanding of customer relationships, occasions and gifting intent. Historically, we have used our data assets to improve recommendations, merchandising and customer engagement at scale. Increasingly, we are applying these capabilities at an individual customer level to deliver more relevant recommendations throughout the customer journey. We believe this represents a significant opportunity to improve discovery, increase conversion and strengthen customer engagement across a broader range of occasions.”
There are now more than 40,000 card designs across Moonpig and Greetz. Within this range, helping customers discover the most relevant card is becoming increasingly important. During the year, there were improvements to search and discovery. A key step was the launch of dynamic card galleries, which personalise card collections in real-time based on customer selections. For example, choosing “7 years” instantly updates every editable design to that age, with the aim of helping customers find the right card more quickly and easily.
Over the past two years, the company says it has invested significantly in technology features that help customers create more personal and meaningful greeting cards, including video messages and AI stickers. Adoption continues to grow, with creative features used in 31 million greeting cards in FY26, an increase of 102% year-on-year. During the year, Moonpig built on this with the launch of Face Swap, which enables customers to merge a face from a photo into a greeting card image, alongside sticker placeholders and enhancements to the editing experience, including smarter text generation.
Fulfilment capabilities, meanwhile. remain strategically important. During FY26, it completed automated parcel sortation, brought giant card production in-house and introduced multi-gift fulfilment capabilities. These initiatives have improved efficiency, increased operational flexibility and strengthened the customer experience.
As advances in AI continue to lower barriers to content creation, Moonpig believes the ability to reliably manufacture, personalise and deliver products at scale becomes increasingly important. It commented: “Customers ultimately judge us not only by the quality of our creative tools, but by whether the right product arrives, on time, for the right person and occasion. Looking ahead, we will continue to invest in technology features where they improve customer outcomes. However, we believe some of the biggest opportunities to strengthen our competitive advantage lie in the combination of our technology and operational capabilities, and in how we use data and personalisation to deepen customer relationships, increase frequency and grow customer lifetime value.”
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
