Google Cloud announces Trax Retail Watch tie up

Trax has partnered with Google Cloud to brings its image recognition and machine learning capability to retail stores.

Trax’s Retail Watch on Google Cloud Platform uses image recognition engines and Trax Shelfie Cameras – IoT cameras, affixed to the shelf, custom-designed to cover the entire store, and paired with Google Cloud and Edge computing capabilities – to produce data about SKUs.

Also of interest: Alibaba investor, Boyu Capital, backs Trax

The company says that two leading global retailers have moved forward to the next stage of deployment of the solution, expanding both the number of stores and the number of shelf products they are digitising.

Joel Bar-El, Trax’s CEO and Co-Founder, comments: “About 90% of shopping worldwide is still done in physical stores. It’s our mission to provide ‘eyes in the store’ on every SKU. Working with Google Cloud, we can help retailers leverage image recognition to transform their overall operations: to improve on-shelf availability, forecasting, Click and Collect processes, and, ultimately, to modernise the shopping experience as online and offline converge."

“In today’s ever-changing industry, retailers must evolve quickly to get ahead of customer expectations,” adds Pravin Pillai, Global Head of Retail Industry Solutions, Google Cloud. “We’re delighted to partner with Trax on its Retail Watch solution, which will help to digitally transform the retail industry.”