Asos looks to clamp down on dishonest customers

Asos has started scouring the Facebook and Instagram profiles of customers linked with repeated and suspicious patterns of returns.

This largely relates to customers who say they have returned a package which Asos has not received, and still demand a refund. In such cases, it checks the customer's Instagram and Facebook feeds to see if they have photographed themselves wearing the item.

The pureplay told the Telegraph that the procedure was not designed to check up on serial returners, a practice that customers are "within their rights" to do.

Sign up for our free retail technology newsletter here.