Retailers will invest on average $2.6 million to optimise their e-commerce operations in the coming year, according to research by Yottaa.
The company interviewed 141 leaders from a range of online players. 56% are planning to re-platform in 2019. 35% still have a “desktop first” strategy. And 92% believe that fast site performance results in higher online conversions.
“Following a historic holiday online shopping season, retailers are now focusing on how to carry this momentum throughout 2019,” says Rich Stendardo, CEO at Yottaa. “The new e-commerce Leaders Survey Report provides retailers with valuable insight into how e-commerce executives from some of the world’s leading retail brands are planning to optimise online shopping experience and revenue in the coming year.”