PCMS helps Lakeland launch loyalty offering

PCMS has worked with Lakeland on the launch of its first loyalty club, myLakeland.

Benefits include regular offer packs, invitations to exclusive events including cookery demos and discounts from partners including Greatest British Cookery Schools, HelloFresh, Naked Wines, cottages.com and Hearst Magazines. Customers also receive a 10% discount on their next Lakeland purchase as a thank you for joining the club.

Gary Marshall, Lakeland's Operations Director, comments: "We're delighted to have been able to launch our first ever loyalty club and an exciting new chapter in our journey. PCMS have worked tirelessly to implement software behind the scenes which has enabled a smooth implementation and great experience for our customers."

PCMS first partnered with Lakeland when the retailer selected its VISION Commerce Suite (VCS) to replace an end-of-life store selling system. It rolled out VCS and integrated web and CRM across almost 70 stores and more than 300 tills. This allowed Lakeland to develop its mobile strategy and achieve a single view of the customer, while preparing the ground for further digital innovation.

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