Voice shopping becomes major part of Alibaba’s Singles’ Day

More than one million orders were placed and paid via Tmall Genie’s voice-shopping feature during Alibaba Group’s Singles’ Day event.

“Tmall Genie has become an essential part of many families’ daily life,” says Miffy Chen, General Manager at Alibaba A.I. Labs. “We hope the use of a virtual assistant will help people across age groups to embrace a digital life that is simple, fun, informed and connected.”

More than three million Tmall Genie units were sold in the third quarter of 2019, making it the most purchased smart speaker brand in China for three consecutive quarters, according to a report released by market research company Euromonitor International.

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