Alibaba Group makes another blockchain play
Chinese e-commerce giant Alibaba Group is set to integrate blockchain technology into its intellectual property system of global enterprises and brands, Coin Telegraph reports.
Ali Xizhi, Director of Intellectual Property Protection, said that Alibaba has pencilled in full implementation by September, after which the technology will be expanded to digital copyright protection, including visual content.
According to Coin Telegraph: “The system will purportedly allow electronic deposits from international brands to directly link to the Internet Court through the blockchain-based Ali Intellectual Property Protection Platform (IPP Platform), providing a basis for litigation rights protection. China has reportedly set up three Internet Courts in Hangzhou, Beijing and Guangzhou to manage internet-related cases and allow plaintiffs to file their complaints online.”
It recently emerged that Alibaba Group was considering blockchain implementation for cross-border supply chains.
In an article published by China’s largest state-owned newspaper, People’s Daily, Alibaba Group VP, Liu Song, said that the company was looking at using the technology in complex supply chains to create a closed loop ecological system that could be linked with local governments.