Quietly and simply making the experience better for customers
The art of running and maintaining a successful outlet goes way beyond opening, supplying, taking the money, closing and then repeating the process time and time again. From the outside looking in, it may seem like just a group of people in a building providing a service for you, but it goes a lot deeper than that. Sure, there are some stores that apply minimal thought and effort; those are the ones that don’t last very long.
The big boys in the retail game take pretty much every aspect of their outlet and try to analyse how it can be improved. Every fine detail is an opportunity to get ahead in one way or another. People are strange creatures, and they can be convinced to part with their money in the most obscure of ways!
Now, it’s not all about getting money from customers and potential customers alike, the idea is to make the experience lovely for them. You want to build that relationship with them that goes beyond just getting what you want from them. They aren’t suckers – they’re loyal to you and you’re loyal to them. As we said, there are loads of ways you can influencers people browsing your stores – there are probably millions of little tactics that haven’t been discovered yet, too. But, for now, let’s have a look at some ways you can go about making the overall feel and experience better for customers.
The design and layout
The most basic and fundamental parts of a project are often the most powerful. This instance is no different. The way in which something is laid out in front of a person can influence them wholly within seconds. First impressions mean a lot to our brains, so an untidy or clustered design could turn them off. If you need any guidance or advice, you could get in touch with some shopfitters. These guys and gals know all there is to know about assembling an attractive outlet.
Know your target audience
When you know who you’re dealing with, you’ll have a better idea of what they like and don’t like. The whole idea is to make them feel at ease with you; just guessing that they might like something won’t cut it. Perhaps delve into some research regarding your typical customer; add and remove particular aspects according to what they’ll be interested in or attracted to.
Use the best tech
The best places all have mechanisms or automation to some degree nowadays. For example, the door thresholds are wired to track any wrongdoing, and some even track the movements of customers in order to analyse their behaviors. You could speak with or work with experts such as a pressure sensor manufacturer and similar engineers if you want to learn more about this kind of technology. It’s better to have modern tech and apparatus than to be down to the barebones.
Apply psychological cues
It almost sounds sinister in its approach, because it implies a sense of manipulation, but the smallest little additions, movements, feelings or noises can sway a person without them even knowing. Having a slightly specific temperature when people enter the store, for example, could make someone feel a specific kind of way. Another tactic is to have lots of space at the entrance so as not to overwhelm people; they’re able to then collect themselves.
