Target Circle set for Stateside expansion next month

Target will roll-out its new loyalty programme, Target Circle, across the US beginning 6th October.

Designed to complement the retailer’s RedCard offering, benefits include: Voting to direct Target’s giving initiatives; Receiving personalised deals and perks, including a birthday surprise; Getting early access to special sales throughout the year.

“Our guests are at the centre of everything we do, and we’re always looking for ways to create even easier, more rewarding shopping experiences that give them another reason to choose Target,” says Rick Gomez, Executive Vice President and Chief Marketing and Digital Officer, Target.

“We worked directly with guests to develop Target Circle, and the programme includes the benefits and perks they told us were most important to them, from earning on every trip to having the opportunity to help Target make a positive impact in their local communities.”

The retailer tested out the programme in Dallas-Ft. Worth, Charlotte, Denver, Indianapolis, Kansas City and Phoenix over 18 months. To date, more than two million customers have enrolled in Target Circle and completed over 14 million transactions, while casting votes to donate more than half a million dollars to local nonprofit organisations.