Dixa announces another hefty funding round

Customer engagement platform startup, Dixa, has closed a $36 million Series B round led by Notion Capital, with participation from existing investors Project A Ventures and SEED Capital.

“Even though we raised a Series A of $14 million under a year ago, we chose to take in additional capital due to the rapid growth of the business and the strong demand from investors in both the UK and US,” the company says in a blog post.

“This new injection of capital will be used to accelerate our product development and innovation specifically in regard to handling data and integrations and invest significantly in our product and engineering teams in Europe. We will also double down on our go-to-market strategy in Europe and the US during 2020.

Dubbed a “customer friendship” platform, Dixa’s cloud-based software works across multiple channels — including phone, chat, e-mail and Facebook Messenger — and employs a smart routing system so the right support requests reach the right people within an organisation.

"The customer service software space has never lacked competition, but the existing solutions still created subpar agent and customer experiences and we knew there had to be a better way. Deciding to take on and industry with giants that have been around for decades is exciting and extremely challenging at the same time,” the blog post states.