The Hut Group launches Laybuy payments platform across its brands

Online retailer The Hut Group (THG) has announced a buy now, pay later partnership with Laybuy.

Customers will be able to spread the cost of purchases over six weekly payments, interest free. Laybuy will be available across THG’s brands from today. These include Myprotein, lookfantastic, Glossybox, ILLAMASQUA and The Hut

Matthew Moulding, Founder and CEO, THG, says: “This flexible payment solution fits perfectly with our customer first approach and commitment to offering a seamless customer experience. Consumer buying behaviour continues to evolve and there is clear demand for innovative options like Laybuy.”

Hitting the UK   

Last year, Laybuy launched in the UK in a partnership with Footasylum. The company started life in New Zealand and is majority owned by investment firm Pioneer Capital.

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