Iris Nova taps Avery Dennison RFID tech at The Drug Store

Avery Dennison has deployed its newest RFID technology at The Drug Store, a cashierless store in New York owned and operated by Iris Nova, the Coca Cola-backed company behind the Dirty Lemon line of beverages.

The Drug Store is an extension of the Iris Nova text-to-order platform. It features three refrigerators, with customers walking in, taking what they want and sending a text message to complete payment.

The Avery Dennison intelligent label gives each product a unique digital identity – customers can scan the label, gain product information such as nutritional values or date of manufacture and pay for the product via SMS, even after they have left the store. The system will automatically register and log the inventory change and keep the brand informed on stock replenishment and buying trends.

“With RFID technology as a foundation, we have a lot of potential to make frictionless shopping a reality and engage even further with our customers,” says Zak Normadin, CEO and Founder, Iris Nova.

“Knowing in real-time when a product leaves the cooler is immensely powerful and this data tells us instantly what drinks customers prefer. It enables us to ensure that we’re never out of stock and map long term trends to help us drive our product development.”

“It’s still early days but already we’re looking at expanding our use of RFID. This will include expanding to 100-150 coolers within existing retail spaces in 2020 and a new dedicated store in the Los Angeles area,” he concludes.