Retail technology key to meeting coronavirus challenges, Capgemini

57% of consumers would be more comfortable with complete in-store automation that does not require touch-based practices in a post-coronavirus world, according to research by Capgemini.

The company surveyed over 11,000 consumers earlier this month.

It also found that 59% of shoppers worldwide said they had high levels of interaction with physical stores before Covid-19, but today 24% see themselves in that high interaction category. In the next six to nine months, 39% expect a high level of interaction with physical stores.

77% will, meanwhile be more cautious about cleanliness, health, and safety in the post-pandemic era. Nearly 62% will also switch to brands that show higher levels of product safety and 54% will prefer local items over imports due to safety concerns over the use of foreign products. This translates into increasing demand for safety measures during in-store shopping and delivery.

48% were optimistic about recovery from the current crisis in the next six months. When asked about the next 12 months, positive sentiment increased, with 70% optimistic about recovery.

Technology will be key to meeting coronavirus crisis challenges, Capgemini says. This is true for both the recovery phase – where it will underpin innovative new solutions – but also for the longer-term, relaunch phase, where it will be key to future-proofing organisations for a new reality.

“In such unprecedented times, consumer products companies, retailers, and restaurants should combine technology with an understanding of societal sentiments, giving importance to a greater purpose and sustainability to people,” it concludes.