Westfield London and Stratford City centres to reopen on 12th April
Westfield is launching a Masks for Good campaign as it prepares to reopen its Westfield London and Westfield Stratford City shopping centres on Monday, 12th April.
This follows the UK government’s announcement that non-essential retail businesses in England can return to action as part of an easing of coronavirus restrictions.
Masks for Good kiosks will enable visitors to recycle their single use masks and purchase a fully biodegradable, reusable one with all proceeds going to community groups in the local areas of the centres; Jack Tizard School and Caritas Anchor House.
The recycled masks will be turned into new items like outdoor furniture, watering cans, and storage containers. The Masks for Good creative will appear on screens around both centres.
Other preparations for reopening include crowd control technology and measures to monitor the number of visitors in and out of the centres
Cashless and ticketless parking has also been introduced in partnership with HUB Parking Technology.
Scott Parsons, Unibail-Rodamco-Westfield’s Chief Operating Officer, UK says: “Managing the health and safety of our visitors remains our priority, and the sheer scale of our centres puts us in a unique position to go above and beyond government guidelines to give our visitors a and enjoyable experience.”
“Our recent How We Shop: What’s Changed report found that consumers are craving physical experiences now more than ever before with over 52% of consumers expressing that they now crave health services or experiences in a post-pandemic world.”
He concludes: “Although online shopping has certainly grown during lockdown, now people have the choice again, they will seek out real life experiences and return to stores and the brands they love.”
“At Westfield centres we have continued to rejuvenate and attract new brands, experiences and concepts for all our visitors to enjoy.”
