M.Video uses AI to offer customers personalised pricing
M.Video, part of Russian consumer electronics retailer M.Video-Eldorado Group, has launched AI powered personalised pricing for users of its mobile platform.
Customers who have signed into the app get guaranteed discounts based on their purchase history and available bonuses.
Personalised pricing for M.Video website customers will be launched in the near future.
Dagmara Ivanova, Managing Director for OneRetail, M.Video-Eldorado, says: “We seek to create a convenient unified digital environment that offers customers a highly personalised experience.”
“To that end, we regularly upgraded our mobile app and introduced new technologies. Personalised pricing helps customers get the best value for their purchases, while we can learn more about their preferences and offer them more benefits going forward.”
“This tool also gives us an opportunity to enlarge the pool of authorised users and transfer them to the OneRetail platform.”
“This will not only boost customer loyalty, but also increase the frequency of customer interactions, pushing up the average ticket and regularity of purchases.”
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