Linnworks secures majority Investment from Marlin Equity Partners

Marlin Equity Partners has made a majority growth investment in e-commerce automation platform venture, Linnworks.

A Linnworks spokesperson said that the company, which has been bootstrapped to date, was not disclosing the terms of the deal at this time.

They added that the investment will support expansion in North America and Europe and that CEO, Callum Campbell, will continue to lead day-to-day operations.

It will also be used to expand Linnworks’ product suite, advance its core platform, and develop deeper intelligence capabilities.

Founded in 2010, Linnworks enables brands and retailers to grow and connect their online selling channels, and automate product listings, orders, and inventory management.

“In order to capture every revenue opportunity, brands are recognising the need to not only increase the number of channels they sell on but also integrate those channels for a frictionless, more personalised customer experience,” says Campbell

“With Marlin’s shared vision and support, we are excited to expand our offerings and deepen our capabilities to support our customers’ evolving needs and enable brands to scale.”

“The commerce landscape is changing, and Linnworks is paving the way for scalable, agile, and resilient operations for brands and retailers in the future,” says Roland Pezzutto, a principal at Marlin.

“Having been bootstrapped to date, its compelling value proposition and exceptional leadership has facilitated early success and positioned it as a strong market leader in the space, and we look forward to supporting the company in its next stage of growth.”