Savage X Fenty taps AR tech as it opens first ever store
Savage X Fenty, a lingerie brand founded by singer Rihanna, has launched its first physical storefront in Las Vegas.
This features Fit:Match technology. Using an app, customers can receive a body scan with augmented reality that creates a 3D avatar similar to their body type. They then get product recommendations based on their size and shape.
The brand plans to open additional stores in Los Angeles, Houston, Philadelphia and the D.C. area in early 2022.
"We wanted to be able to connect with our customers in real life and give them something they have never seen before," says Rihanna.
"Creating the space took a lot of imagination, married with things I've always wanted to change about my own experiences as a customer, from mannequins to the Fit Xperience, to customer service."
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