Shoe retailer Clarks is winning at TikTok. Here’s why

After a retailer that is successfully tapping TikTok? Then look no further than Clarks.

In a LinkedIn post, Elle-Louise Wilmot, Rotational Graduate at TikTok and Founder at Truly Twenties, says: “Not enough people are talking about the Clarks TikTok channel. So I’m going to.”

The company can teach a lot of brands how to maximise their potential on the platform, she argues.

“They’ve been jumping onto trends with reactive content. Sometimes being the first out of brands to take the opportunity,” Wilmot comments.

“AKA; getting their graphic designer editing corn into the shoes for the viral corn song AND then photoshopping Rodger Cleye into their content.”

She adds: “They are on it and they are quick.”

So, what are the key things that other brands can learn from Clarks?

Wilmot concludes: “Save money from budgets to be able to create reactive content.”

“There is always a way to adapt big trends for your brand on TikTok - even if you have to be a bit silly with it.”

“Not every video on TikTok needs to be showcasing your product for your brand. The USP of TikTok (in my opinion) is to have fun and entertain.”

Holland & Barrett

In August, Holland & Barrett launched a TikTok shop.

In a LinkedIn post, Primal Mistry, Head of Digital Trading at Holland & Barrett, said: “It’s been really fascinating seeing how powerful the impact of TikTok trends has been on driving performance in key parts of our proposition - in particular health and beauty supplements.”

He added: “So it’s been great to get this project over the line to be able to directly sell initially a small range of trending products through TikTok.”

“Fantastic cross collaboration in a short space of time with Laura Ross (Head of Customer Transformation at Holland & Barrett), Jonny Excell (Head of Social and Content) and Jade Riley (Customer Programme Manager - Personalisation).”