Startup Krepling raises $1 million for e-commerce 3.0 platform

E-commerce platform startup, Krepling, has closed a $1 million pre-seed round.

Founded by brothers Liam JE Gerada and Travis Gerada (who are 22 and 19 years old respectively), the Silicon Valley-based firm enables merchants and retailers to build and scale their e-commerce operations through no-code and AI enablement.

Krepling says that it is “seeking to democratise the functionality being brought about by other e-commerce 3.0 and headless players like Fabric and Nacelle”.

It is focused on earlier stage merchants as well as more established businesses, especially those in the mid-market category,

Jason Calacanis (early investor in Uber, Robinhood, and Thumbtack, among others), LAUNCH, Jon Oringer (founder of Shutterstock), and Brickyard (founders of Bellhops) lead the pre-seed round.

Krepling plans to use the cash to evolve its model and continue to expand its team. Earlier this month, it announced Krepling Pay, pitched as the world’s first agnostic digital wallet for e-commerce.

Introducing Krepling Pay: A frictionless checkout experience built for #ecommerce merchants across the Krepling ecosystem and beyond!

Krepling Pay's one-click checkout and digital wallet are built for merchants that are defining the next generation of purchasing in e-commerce 🚀 pic.twitter.com/Izazi8KTqq

— Krepling (@krepling) February 16, 2022

Liam JE Gerada comments: ‘We’re excited where the industry is going. The exponential growth of Krepling in the current market conditions definitely exceeded all  expectations and we look forward to continuing on a similar trajectory over the next 12 months.”

“We're still just scratching the surface of the potential that a platform like Krepling has to transform every business and retail-based industry.”