Pandora partners with Accenture and deploys SAP tech as it embarks on digital journey

Jewellery brand, Pandora, is adopting SAP S/4HANA, SAP Customer Activity Repository and SAP Business Technology Platform as it aims to deliver “an omnichannel experience for customers across 100 markets that meets expectations for seamless and personalised services both online and in-store”.

“After a turnaround period where we needed to reconnect with our core customers and focus on core Pandora DNA and products such as the Moments bracelet and charms, we are now at a scaling stage,” says David Walmsley, Chief Digital & Technology Officer, Pandora.

“The main focus of the ERP transformation will be finance, anything to do with inventory and the end-to-end business processes reflecting the customer experience.”

When fully implemented by 2026, SAP will enable Pandora customers to see the inventory of available products in real-time and avoid situations where a certain product appears to be available in the store, but no longer is, as is sometimes the case if the three current systems are not synchronised.

This will tie into recent improvement initiatives launched by Pandora such as Click & Collect, shop online and pick up in-store.

Pandora jewellery is sold in more than 100 countries through 6,400 points of sale, including more than 2,400 concept stores.

“With SAP S/4HANA for Retail, SAP Customer Activity Repository (CAR) and SAP Business Technology Platform (BTP) and other digital improvements laid out as part of our digitalisation strategy we will be able to offer the same customer experience all around the world,” ” says Walmsley.

“When the system is fully rolled out shipping details and availability will no longer depend on where in the world the customer is located instead, they will be able to find the same availability of jewellery and individual suggestions for what pieces to purchase no matter from where they shop.”

“Some talk about “taking away the pain of shopping”, but at Pandora we want to celebrate shopping and make it a personal experience where we, due to SAP technology and our other digital tools, understand you, surprise you and delight you.”

“We are in the business of selling memories, so for Pandora combining store and technology is where the magic happens. If we do this right, we are not only creating convenience for our customers, we are creating brand ambassadors.”

Pandora has partnered with Accenture on its SAP S/4HANA Cloud journey.