Forever 21 celebrates one year on Roblox with new metaverse fashion collection

Forever 21 has launched the F21 Metaverse Collection, the retailer’s first metaverse inspired fashion collection, to mark its first year on Roblox.

This is available in stores and online and features hoodies and T-shirts, designed with elements from the brand’s virtual offerings and includes the real-life version of the Forever Beanie, the number one selling item in Forever 21 Shop City on Roblox.

During the month of December, this will offer a limited edition virtual accessories collection, launching one item each day that will be available for less than 24 hours.

Winnie Park, Forever 21 CEO, says: “Our initial goal with Forever 21 Shop City was to expand how we engage with our customers and make our products accessible to all.”

“With the success of the virtual Forever Beanie in our Roblox store, we are thrilled to bring this beloved product and the entire F21 Metaverse Collection to life.”

“Since its launch on Roblox last year, Forever 21 has pushed boundaries, becoming the first and largest retailer to make on-trend virtual fashion accessible. Today’s launch showcases how Forever 21, in partnership with VBG, has created an entirely new way to innovate, design and retail fashion globally,” says Justin W. Hochberg, Virtual Brand Group’s CEO. 

“Roblox is a phenomenal platform, and I can’t wait to reveal the next exciting experience that consumers can expect from Shop City.”