Asda tests out digital ID tech at self-checkouts

Asda is trialling an automated age verification solution at self-checkouts.

From this week, as the result of a partnership with NCR and Yoti, customers at the UK grocery retailer’s Pudsey and Stevenage stores can use privacy preserving age estimation technology when purchasing alcohol, which works via a camera in the self-checkout screen.

The initiative is part of a Home Office test to allow the trial of technologies that can assist in the requirement for age verification in the retail sale of alcohol.

If the system detects a customer looks younger than 25, they can prove their age through the Yoti and Post Office EasyID apps.

Those who do not wish to use the system have the option to show their ID to an Asda staff member.

The trial will run until the end of May.

Asda is also launching a trial early next month that will allow colleagues in four stores to test payments via a mobile Scan and Go app.

Geri Hebberd, Senior Director of Retail Innovation at Asda, which was named UK retailer of the year at the 2021 RTIH Innovation Awards, says: “We know how time pressed some of our customers are, so we always want to make things quicker and easier for them when they shop with us.”

“We are excited to be the first retailer in the UK to test this new technology and are looking forward to seeing what our customers think of the trial.”

“The use of this software will enable colleagues to focus on serving customers and make sure they have an excellent experience whilst in store.”