OGGI Jeans taps Emarsys Channel Automation and Personalisation tech
Emarsys has announced a partnership with OGGI Jeans, as part of a technology upgrade designed to support revenue growth of 20% by the end of 2022.
The fashion brand will be using Emarsys’ Channel Automation and Personalisation technologies to prioritise the growth of customer lifetime value (CLTV).
It will also tap this new tech to de-silo data from different streams and facilitate one to one personalisation for customers.
Automation options will also be used to deliver customer insights and save OGGI’s marketing team time executing campaigns. These functions will replace MailUp as the brand’s ESP which has previously demanded more manual interaction.
Emarsys says that it was selected for this project ahead of SalesManago and several other point solutions.
Carlos Guadarrama, Brand Marketing Manager, OGGI Jeans, comments: “2021 was a year in which we’ve risen to unforeseen challenges across our industry.”
“We’ve had to be brave as a business and are reaping the rewards now – which we intend to reinvest in ourselves, to continue that upward path. Emarsys is the latest step in that trajectory, and is a powerful tool in our arsenal when it comes to understanding our customers.”
Sara Richter, CMO, Emarsys, comments: “It can be easy for brands to choose to stay they same when they experience success – the most ambitious will continue to challenge themselves, and evolve for the better.”
“Our partnership with OGGI Jeans is a result of their determination to know their customers as comprehensively as possible, and their intent to offer them genuinely personalised content based on their wants and needs as individuals.”
“That authentic passion for delivering to individuals, from message to product, can only stand them in good stead in 2022.”
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