Hobbycraft teams with Astound Commerce for new online experience

UK-based arts and crafts retailer Hobbycraft has launched a new commerce platform to refresh its digital customer experience and replace an ageing technology stack.

Delivered by Astound Commerce - in partnership with Salesforce Commerce Cloud, Bloomreach, MuleSoft, Biglight, Ten10 Group and The NAV | 365 People - the project is, according to Matt Louth, IT Director at Hobbycraft, “a triumph for a tightly integrated, highly collaborative team of passionate experts who shared a clear view of the delivery objective from the outset and throughout.”

In a LinkedIn post, he said: “That the resulting solution has been so positively received – and is already performing so well - is testament to the incredible effort by all concerned, with so many going above and beyond.”

Ted Baker

Ted Baker recently launched a new website in partnership with BigCommerce.

The latter worked with Wunderman Thompson Commerce to integrate Bloomreach’s content management solution, and Bloomreach Discovery, its search and merchandising solution, into the Ted Baker store.

The latter’s 12 regional storefronts will be localised. 

Shoppers will be able to browse in their preferred language such as English, French, German and Spanish and make purchases using their preferred currency including pounds, dollars and euros. 

“Central to Ted Baker’s future looking growth strategy is adopting a digital first approach that supports our endeavour to offer a premier shopping experience for our customers and build brand awareness beyond Europe,” said Leon Shepherd, Chief Information Officer at Ted Baker. 

“With its scalable yet robust platform, BigCommerce and its supporting partners created a custom-made solution that simplifies backend complexities, showcases our high-end product offering and enhances the customer journey as we continue to expand into new markets.”  

Online retailStaff WriterHobbycraft, Astound Commerce, Online retail, Omnichannel retail, Salesforce Commerce Cloud platform, Bloomreach, MuleSoft, Biglight, Ten10 Group, The NAV | 365 People, Digital retail, Retail technology, Ted BakerComment