Raydiant, a bricks and mortar experience specialist, has acquired Perch, a digital shopper marketing platform for in-store product engagement and sales.

Terms of the deal were not disclosed.

"As a current Perch customer, we couldn't be more excited about Raydiant's acquisition," says Kenny Endermuhle, Category Experience Design Manager at Nestlé Purina.

"It accelerates meaningful AI and data capabilities, and enables us to provide our retail partners next generation omnichannel shopper experiences that will help drive the category forward."

We’re excited to announce that Raydiant has acquired @perchexperience , the digital marketing platform for in-store product engagement & sales. Perch combined with Raydiant’s AI and customer experience offerings is a game changer for the retail industry. https://t.co/xZOBYwkhpR pic.twitter.com/6vL6LanTmp
— Raydiant - Experience Platform (@TryRaydiant) September 28, 2022

"To thrive in the world of bricks and mortar, companies must move beyond traditional physical and digital signage," says Raydiant Chief Executive Officer, Bobby Marhamat.

"Companies need to be bold and unapologetic when it comes to creating in-store experiences for their customers. But they also need data and insights to develop those experiences.”

“This acquisition will enable us to equip bricks and mortar retailers with the best tools to generate the right insights to deliver the most personalised in-store content.”

“We need to rapidly evolve in order to create the most engaging customer experiences and Raydiant's acquisition of Perch marks a huge turning point for the retail industry."

"No industry personifies the need to bridge physical and digital experiences more than the $4 trillion bricks and mortar retail industry," says Trevor Sumner, formerly CEO at Perch and Raydiant's new Head of AI and Innovation.

"Raydiant will be the first company to offer advanced AI and analytics for unique in-store experiences.”

“They'll be able to tailor messaging based on demographics and what products shoppers physically interact with. Raydiant will unite the best of physical and digital shopping by providing AI insights into the science of in-store conversion.”

“This acquisition is going to fundamentally change the retail landscape."

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