Keith Alexander leaves supply chain technology role at Currys for new challenge at Primark

Keith Alexander has left Currys, where he served as Supply Chain Tech Transformation Lead, to take on the role of Technology Product Director for Commercial & Supply Chain at Primark.

In a LinkedIn post on Friday, he said: “After a wonderful two and a half years my time at Currys is drawing to a close.”

He added: “Whilst my new adventure starts on Monday, today is all about thanking the fantastic Currys team for their collaboration, expertise and passion for customers and colleagues.”

“In particular I’d like to thank Lindsay Haselhurst (Chief Operating Officer) and Andy Gamble (CIO) for their inspirational leadership and vision, and the teams across supply chain, commercial and the CMC for their focus on omnichannel transformation. It’s been terrific to have been part of the journey.”

Responding to Alexander’s LinkedIn post, Gamble said: “It’s been great having you on the team Keith and I’ve enjoyed working with you these past 2.5 years. Make sure you take a well deserved moment to reflect on how far we’ve come before you go again! All the very best for the future.”

Pamela Puncher, Head of Delivery, meanwhile, commented: “Thank you so much Keith for your kindness, patience, openness and support. I’ve loved getting to know you and appreciate the great foundations you’ve built for transformation.”

“You’re a class act and leave behind you big boots to be filled. I won’t wish you good luck for your next role as I’m sure you’ll make a positive impact very quickly so, have fun!”

Digital first omnichannel retail

In September, Currys went live with a more connected service across all of its channels that, the technology retailer said, would “provide personalised journeys and customer insights on a massive scale”.

Over the last couple of years, Currys has embarked on a mission to transform into a “best in class, digital first omnichannel retailer”.

This has seen it re-platform and upgrade its website, enhance its ShopLive service (a video commerce channel), as well as deliver a new Colleague Hub in all of its UK stores.

The latter enables its frontline staff to gain visibility of the customer from the moment they step into a store.

This includes the online customer history, a log of all their interactions, and any items they’ve put in their online shopping cart, all displayed in real-time.

It also acts as a one stop shop for store colleagues with fast access to knowledge articles, and tasks so they can support each customer.