PriceSmart selects ELERATM Commerce Platform from Toshiba Global Commerce Solutions

PriceSmart has become the first retailer in Latin America to adopt the ELERATM Commerce Platform from Toshiba Global Commerce Solutions as the international membership warehouse club looks to transform the front-end experience for its members.

"We are honoured and humbled that PriceSmart selected Toshiba as its transformation partner to harness the power of our platform to re-imagine their retail environment and create a greater connection with members," says Bill Campbell, Senior Vice President Head of Global Sales at Toshiba Global Commerce Solutions.

"From the start, transparency and open communication regarding the overall objective of the project, its timelines, and implementation approach were key factors to establishing this relationship."

ELERA’s self-enablement feature was crucial in PriceSmart's decision to incorporate ELERA into its entire IT, retail enterprise.

The feature allows it to react to rapid changes in business and technology while incorporating new functionality and offerings in a self-directed, agile manner.

"We've selected the ELERA platform to extend our comprehensive scope of services and offerings to our members," says Juan Ignacio Biehl, Executive Vice President, Digital Experience and Chief Technology Officer at PriceSmart.

"It was also important for our team to establish and learn the backend of the PoS software solution together to determine specific capabilities for our retail needs."

The roll-out will begin by replacing PriceSmart's current legacy PoS system with ELERA.

"As a global leader in retail store technology, we look forward to working with PriceSmart and our valued business partner Rhiscom to deliver an engaging and unique experience across their Latin America clubs," says Campbell.