BNPL firm Klarna research reveals household goods bucking inflation and falling in price

Buy now pay later specialist Klarna has released data from PriceRunner, which it acquired last year, showing the products which are bucking the inflationary trend this winter.

Household goods, sports equipment, and luxury items have all fallen sharply in price over the past year.

With inflation hitting 11% this month, the data indicates that shoppers will still be able to find good deals and fair prices for household products and leisure items.

For those looking to upgrade their home appliances, washing machines are now 25% cheaper and tumble dryers are now 60% cheaper than they were a year ago. The price of pressure washers and power washers has also fallen by 26%. 

Meanwhile, for those looking to keep active, sports equipment has also become cheaper, with bikes 23% less expensive than they were a year ago and fitness machines costing 25% less. 

People looking to invest in more luxury household items will be pleased to hear that these have dropped in price, with the cost of saunas and turntables falling by 26% and 52%, respectively. 

Similarly, vehicle stereos have seen a price drop of 63% over the last 12 months. 

Klarna’s own data from Q4 2022 suggests the price reductions are influencing consumer behaviour, with a huge 719% spike in the number of washing machines sold via Klarna, as well as a rise in the sale of scanners and cricket equipment.

PriceRunner is a comparison service with 2.6 million products from 6,100 retailers in 21 different countries, who all deliver to the UK.

Evelina Gali, Consumer Expert at PriceRunner, says: “Households have endured rising prices from almost every front this past year as the cost-of-living crisis truly begins to bite.”

“At a time when essential and luxury goods have never been more expensive, it is encouraging to see some become more affordable and accessible just as they are needed most.”