Chipotle teams with Snapchat and focuses on healthy habits for new augmented reality experience
Chipotle Mexican Grill is kicking off 2023 with a new lineup of Lifestyle Bowls as it looks to cater to contemporary wellness habits.
The brand is also launching a wellness inspired AR Lens on Snapchat to encourage people to maintain healthy habits, plus it will reward those who participate with free guac.
“We created seven new Lifestyle Bowls that embrace Gen Z and Millennials’ modern interpretation of wellbeing,” says Chris Brandt, Chief Marketing Officer, Chipotle.
“We’re making new year’s resolutions fun by gamifying the experience and offering balanced meals made with real ingredients that you feel good eating.”
The AR Lens will launch on Friday, 13th January, also known as Quitter’s Day, the day we’re apparently most likely to forfeit new year’s resolutions.
One hundred thousand people in the US who complete the Snapchat challenges will earn a promo code for a free small side or topping of guac.
Chipotle says that the activation marks the first time a restaurant brand will promote physical activity and wellness through an AR Lens on Snapchat.
Crypto crazy
Last year, Chipotle began accepting cryptocurrency payments through Flexa at its 2,950+ USA-based restaurants.
It is offering all the cryptocurrencies Flexa currently supports, including Bitcoin, Ethereum and seven US dollar pegged stablecoins.
Flexa announced the move on Twitter.
Curt Garner, Chief Technology Officer, Chipotle, told RTIH: "We are constantly exploring innovation that will enhance our guest experience, and that includes now accepting digital currency payments with Flexa in our US restaurants.”
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