The increasing digitisation of in-store offerings: RTIH presents the retail technology week in numbers
Do you like numbers? Do you like retail systems news? Then this is the article for you. Including Amazon UK, Nisa, Jisp, Good Housekeeping, TalkShopLive, and Manhattan Associates.
1…Amazon UK has launched the first ad campaign for its own brand grocery range, byAmazon.
This introduces the new tag line, ‘Food too, who knew?’ and uses food to playfully imitate the Amazon smile as well as featuring its well known star ratings.
The company is launching with a media take-over of Angel tube station in London – a short walk from one of its Just Walk Out technology powered Amazon Fresh stores.
In a LinkedIn post, Laura Harris Senior Brand Manager at Amazon Fresh Private Brands, said: “My first campaign at Amazon and my first campaign client side has been a labour of love! Thank you to our partners Red Brick Road and RUFUS media.”
3,500…Nisa is set to extend the roll-out of the Jisp Scan & Save loyalty service to all Nisa retailers.
This utilises AR voucher technology to bring discounts on branded products, with the aim of driving increased loyalty and sales for retailers and helping brands gain incremental sales and volume.
Retailers receive weekly payments based on in-store redemptions, as well as 6p back on every Scan & Save product purchased.
Following a trial, where over 200 Nisa retailers signed up to the scheme, an average of 3,500 voucher redemptions per store were recorded over a 12-month period, increasing in-store sales on average by more than 20%.
Ayaz Alam, Commerical Director at Nisa, says: “It’s been really positive to see how the trial has performed and to see our retailers benefitting from a compelling value and loyalty proposition.”
“At a time when value has never been more important to shoppers, we’re delighted to be able to scale our relationship with Jisp and to work together to enhance our offer for suppliers and retailers.”
€1.5 million and €2.6 million…Luxembourg-based MarketLeap, formerly Gonuggets, has secured an additional €1.5 million in seed funding, taking its total funding to €2.6 million.
The latest round sees Notion Capital, Kima Ventures, and Motier Ventures, among others, joining existing investors, including Luxembourg’s Expon Capital.
The cash will be used to accelerate the startup’s operating system’s technical development, including the addition of new service offerings, and to facilitate expansion into the US while scaling UK operations.
MarketLeap was founded in 2022 by Mamoun Benkirane and Mekki Mouaddeb, former employees of Amazon and Jumia.
70%…New research from Manhattan Associates highlights how retailers are increasingly digitising their in-store offering in efforts to improve customer experiences and maintain market share, at a time where cost-of-living challenges have affected the shopping habits of 89% of consumers.
6,000 consumers were asked about their sentiments and attitudes towards the role of the physical store and store associates, innovative fulfilment options, sustainability, inventory visibility, convenience, consistency across channels and the shift in commerce.
And 1,150 management or senior level officers in Tier 1 retail organisations (generating more than $100 million in annual revenue) were surveyed about their technology-based investment plans to support e-commerce, reduce customer friction and increase fulfilment options.
54% of retailers reported that their customers could buy in-store and return online (50% in 2022), and if the product was out of stock in-store, 48% provided buy online and return in store options (46% in 2022).
However, retailers also commented that on average they only had an accurate indication of inventory across their entire operations 70% of the time (down from 74% in 2022).
60% of furniture firms are expanding their use of visualisation technologies, such as 360 product views and try before you buy features using augmented reality.
70% of companies also identified ‘revenue growth’ as a critical priority enabled by 3D visualisation.
They are confident in the potential of 3D visualisation for achieving cost savings which can preserve profit margins, with 39% of firms considering ‘reducing product returns’ as a critical business priority to which 3D tools can contribute.
The results are part of a commissioned study conducted by Forrester Consulting on behalf of Chaos and involving 190 decision makers responsible for product visualisation at their organisation.
420,242…New GMB analysis shows that 420,242 bricks and mortar UK retail jobs have gone - a decline of 28.4% - since the Conservatives took power in 2010.
The figures emerge as the last Wilko stores close their doors for the final time, costing 12,500 workers their jobs after the chain collapsed.
1…Good Housekeeping has teamed up with online livestream home shopping platform, TalkShopLive, to introduce its first ever GH Live Shopping Week, where people can score exclusive deals on gift worthy products from celebs and influencers.
From 9th October through to 14th October, you can tune in every day to the experience right on goodhousekeeping.com.
Things will kick off with Dolly Parton and the chance to nab a copy of her very first rock album, Rockstar, and her upcoming book, Behind the Seams: My Life in Rhinestones.
Elsewhere in the schedule, Good Housekeeping will also be hosting an exclusive reveal of select products from Paris Hilton’s new cookware line with Walmart.
Full lineup as follows:
Dolly Parton: 9th October at 7:00 p.m. EST
Jessie James Decker: 10th October at 5:00 p.m. EST
Kevin Hart: 11th October at 1:00 p.m. EST
Paris Hilton: 11th October at 7:30 p.m. EST
Peta Murgatroyd: 12th October at 5 p.m. EST
Landyn Hutchinson: 13th October at 5 p.m. EST
Dr. Evan Antin: 14th October at 7 p.m. EST
Jada Pinkett Smith: 14th October at 2 p.m. EST
75% of retail leaders are planning to invest in the post-purchase experience as they look towards another busy peak season – leaving those who haven’t invested at risk of falling behind the competition.
That’s according to research from Sorted.
A survey, consisting of 250 retail leaders across the UK, revealed that 70% see the value that comes from investment in the post-purchase experience.
68% also recognise the important role the customer delivery experience plays in their overall businesses – which, although high, fails to match the 93% of consumers that acknowledged its significance.
€10 million…Niryo, a French startup specialising in the design of compact collaborative robotic arms, has announced a €6.4 million round of financing.
The Series A round was led by the BPI Digital Venture investment fund, the Innovacom investment fund, and IRD, Finorpa, NFA and Go Capital.
It is backed by €3.6 million in loans provided by a banking pool.
The cash will be used to continue the firm’s international expansion and address new use cases.
Companies that have adopted Niryo’s cobots include Airbus, Deutsch Bahn, Siemens, Solvay, Coca-Cola and Texas Instrument.
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